PizzaExpress Signature Wine

Rather than creating another conventional wine label, the idea was to tell a story that felt uniquely PizzaExpress. Taking inspiration from the brand’s connection to jazz and live music, expressive illustrations became the heart of the design. The process explored how these could work alongside typography, colour and the existing brand identity to create labels with their own personality, while connecting the range back to an important part of PizzaExpress’ history.