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Pizzanasie by PizzaExpress
Campaign + Packaging
I was tasked to create a visual identity for a new product entering the menu - Pizzanasise. I created a bold new stand out creative that gives a bold and punchy brand to the sauce. This work ranged from packaging on the dip lid, marketing materials, Paid Media and print assets - designing a fun card game on coasters for an in restaurant experience to share with friends! Do you Dip, Dunk or Drizzle?
Packaging design
As part of the in‑restaurant rollout, we developed multiple physical touchpoints to promote Pizzanaise, including coasters and a table toblerone panel. Anchored by the core message “Dip, Dunk or Drizzle?”, the designs introduced vibrant new colours and evolved our brand filigree to create a striking, attention‑grabbing presence in‑restaurant.
POS
The Pizzanaise campaign succeeded by turning a new product into an interactive moment. Through bold, behaviour‑led design and the clear “Dip, Dunk or Drizzle?” idea, the creative encouraged customers to engage with the product at the table. Supported by consistent visuals across channels and high‑impact in‑restaurant placement, the campaign effectively drove awareness, trial and memorability.
Impact
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