Working as a Junior Designer within PizzaExpress’ in‑house Creative Studio, producing a broad range of design outputs. From owning the branding and visual identity of delivery and retail channels to supporting the development and rollout of large‑scale, multi‑channel brand campaigns.
Pizzanasie
Campaign + Packaging
I was tasked to create a visual identity for a new product entering the menu - Pizzanasise. I created a bold new stand out creative that gives a bold and punchy brand to the sauce. This work ranged from packaging on the dip lid, marketing materials, Paid Media and print assets - designing a fun card game on coasters for an in restaurant experience to share with friends! Do you Dip, Dunk or Drizzle?
Christmas Pre-book
Campaign
Tasked with how do we get customers to book their christmas get-togethers at PizzaExpress. The Gift of pizza!
Designing visuals for paid media, display ads and a special christmas set menu. Challenged with using only graphic elements and no photography due to new HFSS laws around food advertising.
My Role
Design and Creative
Leading projects from initial campaign ideation through to design, artwork creation, stakeholder presentation, and final delivery across both digital and print formats.
Collaborating across multi‑channel teams to deliver creative for brand campaigns, retail, delivery and in‑restaurant environments.
Packaging Design
Designing packaging for retail and delivery launches, ensuring high‑quality artwork and smooth handover to suppliers.
Liaising with printers on best packaging materials and print costs, ensuring sustainability is at forefront of the work.
Organsing Marketing and brand files
Managing and organising creative assets, ensuring files meet brand standards and that guidelines are consistently applied and shared externally.
Setting up a company-wide sharepoint site with access to all creative brand assets. Ensuring productivity remains high whilst brand guidelines are met.
Presenting to brand managers
Presenting creative pitch decks to Brand Managers, clearly communicating design rationale, campaign thinking and proposed creative routes to secure alignment and sign‑off.