SYPS Fizzy water, founded by British award winning artist Aitch, is a drinks brand aiming to make a name in the water industry. My role as brand designer included maintaining and developing a strong visual identity across all print and digital outputs. Collaborating with the marketing team I worked on social media assets, print and packaging design and website design development.
My Role
Brand Refresh
As the designer for SYPS, I initiated a brand refresh that modernised the visual identity, making it more appealing and relevant to target consumers. This refresh not only enhanced the brand's market presence but also facilitated its development by attracting a broader audience and increasing overall engagement.
Packaging Design
I designed ecommerce and VIP Influencer packaging materials for SYPS by creating eye-catching, designs that reflect the brand’s identity.
I collaborated closely with outsourced print production teams to ensure the designs were executed flawlessly, maintaining high-quality standards and consistency across all packaging.
Marketing Visuals
I collaborated with the marketing team to create cohesive visual elements for both physical and digital campaigns, ensuring brand consistency across all platforms. This included designing eye-catching visual merchandising displays for launch events, print materials that are featured in multiple prominent publications, engaging social media assets, and dynamic digital ads to effectively capture audience interest.
Pitch Decks
I designed visually compelling pitch decks and presentations that effectively communicated the brand's vision. These polished and professional materials played a crucial role in advancing the brand's development and promoting the brand story.
