Holiday Heroes by PizzaExpress
I was tasked to create a visual identity for the PizzaExpress Kids eat free and Teen dining offers during school holiday term times. From initial idea to development and roll out, i developed the campaign 'holiday heroes'.
Using a comic book style theme to utilise two offers in one creative that works for both younger and older kids.
POS
Holiday Heroes also partnered with The Gruffalo on a limited‑time competition. I worked closely with teams at Arla Big Milk and The Gruffalo to create bold, eye‑catching visuals that brought the partnership to life. This spanned digital paid media, website assets, and a full vinyl window takeover.
Partnerships
The Holiday Heroes campaign delivered strong year‑on‑year booking growth and outperformed BAU benchmarks across search and paid media. Supported by a high‑impact Arla Big Milk x The Gruffalo partnership, the creative spanned digital, CRM, radio and large‑scale vinyl window takeovers at flagship sites. Paid social reached over 3.4 million impressions, while search activity achieved a 4.6% CTR and a 7.6% conversion rate, demonstrating strong creative cut‑through and commercial impact.